College football’s COVID struggles may be getting worse

Letitia Denham

Forty names, games, teams and minutiae making news in college football (“How To Be A Social Media Savage” handbooks sold separately by whoever runs the Maryland football Twitter account: MORE DASH: Big Brand Struggles | Heisman Race THIRD QUARTER: COLLEGE FOOTBALL AND COVID, THE ONGOING STRUGGLE From the beginning of this […]

Forty names, games, teams and minutiae making news in college football (“How To Be A Social Media Savage” handbooks sold separately by whoever runs the Maryland football Twitter account:

MORE DASH: Big Brand Struggles | Heisman Race

THIRD QUARTER: COLLEGE FOOTBALL AND COVID, THE ONGOING STRUGGLE

From the beginning of this Year of the Virus, it has been clear that the sport least compatible with curtailing COVID-19 is college football. The logistical hurdles were obvious and immense. Yet the powers that be persisted, and we have had a season, and it has been successful in terms of avoiding health calamities.

But it hasn’t been easy—and if anything, it is showing signs of getting harder.

The virus continues to surge nationally, and most campuses and college towns are not exempt. The single biggest challenge to conducting higher education—and the football tail that often wags that dog—is changing the behavior of college kids. They’re going to do what they want to do, and what they want to do in terms of social interaction is often directly at odds with what health experts want them to do.

So we had late-summer campus spikes related to return-to-campus parties and Greek rush activities. Lately we have seen spikes in the aftermath of Halloween. In the football world, where the millionaires in charge insisted that the players would hunker down and stay healthy if they had the motivation of a season, the outbreaks have not stopped.

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